TIDE Detergent Online Commercials

CATEGORY

CGI

CLIENT

You Experience

THE BRIEF

Working with the wonderful people at You Experience in Dubai, I was asked to produce a series of 6 online commercials for Tide's product launch in Kuwait.

The camera motion gave the animation a beautiful transition from one screen to the next. Models were created to represent each type of product such as feathers, sports balls, diamonds and flowers. It was a challenge to get the full animation with the 2d and 3d combined in just 20 seconds but this helped keep the animation pacey and engaging to hold the viewers attention.

Full product range

Bleach

Free & Gentle

Sports

Downy

Generic